Client FAQs
A clear guide to account setup, content planning, publishing, reporting, and creator campaigns.
90-day onboarding
A safety-first approachWe build trust and credibility before moving into full commercial activity.
We establish the account, begin warming it up, and prepare your first campaign and content plan.
Approved content goes live while your creator pipeline and business verification move forward.
The account becomes fully operational, with reporting in place and a clear path to growth.
90-day KPIs
The first 90 days are designed to establish visibility, build a credible creator footprint, and create a measurable base for growth.
These are typical working targets, not guaranteed outcomes. Performance varies with the property, barter value, creator fit, approval speed, and market conditions.
The details
Open a question to see how each part of the Daisy Club service works.
The USD 900 monthly package includes two influencer collaborations. For current contracted terms, Daisy is also offering unlimited influencer matching for the full contract period in response to seasonal demand. Matching is unlimited; final collaborations depend on creator applications and the perceived value of the barter offer.
There are no additional Daisy collaboration or success fees for barter exchanges, and no separate creator fee for standard barter campaigns. Creators apply based on the perceived value of the complimentary stay, F&B credits, and other inclusions offered.
For standard barter campaigns, budget USD 900 per account per month in cash, plus the hotel's internal cost of the complimentary stay, F&B credits, or other agreed inclusions. Each campaign displays the approximate USD value of the total barter package.
Business verification is usually completed during the third month of operations, following the onboarding process above.
During the monthly retainer, Daisy procures and owns the mobile numbers and devices used to operate your account and provide reporting. Because RedNote allows only one mobile device to be logged in at a time, Daisy must maintain control so automated publishing and reporting can function. If the retainer ends, we will transfer the account to a mobile number of your choice and hand over the account and all content. We will also work with your team during onboarding to gather the documents needed for business verification.
We generally share the visuals and copy one to two weeks before the start of each calendar month.
Yes, where suitable assets are available. We source content from your Instagram account for publishing, and your team can submit additional brand assets for us to use.
We create an internal brand knowledge base covering your target customer segments, keywords, hashtags, and brand voice. This guides our generative AI systems and helps keep your content distinctive. Your team can also submit ideas and assets for us to develop.
Because the content is produced for RedNote, the publish-ready deliverables are in Chinese. Your content calendar also includes an AI-generated English Preview so your team can review the meaning before approval.
Our system automatically generates eight candidate posts each month. If your team has additional posts with the content and Chinese copy fully prepared, send them to us and we can add them to the calendar. A future update will also let you submit your own content directly.
We review early performance insights during month two and begin delivering management reports in month three, with ongoing monthly reporting thereafter.
Daisy's network includes 2,600 creators with an average audience of approximately 30,000 followers. Around 80% of the creators selected for campaigns have more than 100,000 followers, and selection focuses on creators reaching Mainland Chinese audiences.
We have analyzed more than 12,000 creator profiles. We verify creators and review their official collaboration data to understand the market value typically associated with their content, then assess audience fit and campaign relevance before recommending them.
Deliverables depend on the value of the barter exchange. For example, a Kyoto four-star hotel offering about USD 500 in barter value attracted a creator with an estimated USD 1,500 media value to bid for one piece of content. Some Maldives properties offering about USD 6,500 in barter value request four pieces. We generally recommend optimizing for more quality content—not follower count alone—and help design and refine the campaign as part of the monthly retainer.
Yes. You can review creator content before it is published. We ask creators to submit their content within one week after their stay ends.
Yes. Their campaign content is free for your brand to reuse.
The first three months primarily focus on visibility, creator activity, and establishing a credible brand presence. The 90-day KPI targets above provide the working framework we use to measure this foundation.
For accounts that are two to three months old, Daisy has observed 5–15 organic booking enquiries per month, representing approximately USD 2,500–7,500 in potential booking value. We also commonly see 15,000 or more monthly brand-page impressions and roughly 250–300 profile visits before developing more sales-focused conversion campaigns.
We are working with Ad Lib Hotels on a multi-city influencer campaign and are seeing significant demand from Chinese travellers planning trips to Thailand.
DVI is most useful as a relative benchmarking tool rather than as an absolute score in isolation. We use it primarily to compare your visibility with competitors and, secondarily, to understand sentiment from RedNote users. Progress is assessed through changes in competitive position, sentiment, and the supporting 90-day performance indicators.
