For fashion enthusiasts exploring Ho Chi Minh City, the local scene offers distinct concept stores that blend trendiness with affordability. One of the standout locations is The New Playground, specifically the location within Vincom Center. This spot operates like a fashion mall, featuring a variety of潮牌 (trendy brands) similar to Cosmo. The vibe here leans towards Korean-style fashion, offering items suitable for both men and women. The environment is comfortable with strong air conditioning, making it a pleasant escape from the city heat. Prices are reasonable, with tops averaging around 120k–200k VND and outerwear or pants ranging from 300k–600k VND.

Another must-visit for clothing is Kido Studiowear. This shop is located on a "fashion street" known for women's apparel. It stands out for its clear pricing—everything is marked, so there is no need to haggle. The clothes here are noted for their better quality textures compared to standard street stalls, with prices occasionally reaching the 1,000k VND range for more formal or unique pieces suitable for events like engagements.

• The New Playground: Located in Vincom Center (opposite the Japanese street area).
• Kido Studiowear: Located on a popular fashion street, offering fixed prices.

For those interested in local accessories, the Vietnamese bag brand Chautfifth has generated significant buzz. It is known to attract queues, a rarity for retail stores, with shoppers lining up to snag their popular designs. It is a prime example of a local "niche" brand gaining traction.

Check out Chautfifth

Beyond clothing, Saigon boasts several lifestyle concept stores that curate local art, stationery, and home goods. OHQUAO The Local Edit is a prime destination for those seeking locally designed products rather than mass-produced souvenirs. It is often listed alongside other hidden gems like in nờ corner, creating a circuit of shops perfect for browsing unique finds.

For a massive injection of Japanese lifestyle aesthetics, the MUJI store at Le Thanh Ton in District 1 has recently reopened with a flagship-level experience. The store's return was marked by traditional Japanese Taiko drum performances, signaling an upgrade in its offerings. The space has been expanded and renovated to better showcase a complete "life aesthetic." Key features of this location include:

• Expanded Home & Bedding: A much larger display area for household goods.
• Organized Sections: Clearer zoning for stationery, storage, and fragrances.
• Food Selection: A complete lineup of snacks, coffee beans, dried fruits, and chocolates.

The atmosphere mimics a Japanese flagship store, with bright lighting and refined displays. It is a popular spot for picking up essentials like multi-functional cushions, aroma candles, and jersey apparel.

Visit MUJI Le Thanh Ton

For beauty lovers, Sociolla is a retail concept that cannot be missed. Located conveniently opposite the famous Cafe Apartment, this store offers a shopping experience similar to "The Colorist" or "Wow Colour." The brand selection leans heavily towards Korean aesthetics, making it a great place to discover new skincare and makeup products. It is an ideal spot for buying small beauty items as souvenirs or gifts.

• Location: Opposite the Cafe Apartment.
• Vibe: Korean-style beauty retail.

Find Sociolla

Shopping in Saigon isn't just about buying ready-made goods; it's also about the experience of creating. Workshop Hub in Thao Dien (District 2) offers a hidden sanctuary for creativity. Tucked away up a small staircase opposite Aramour Coffee, this studio allows visitors to engage in various DIY activities. The menu of options includes:

• Sand art and clay painting
• Wind chimes and beaded chains
• Scented candles and cotton dolls
• Canvas bag painting

Prices generally range from 200k to 300k VND, making it an affordable activity for friends or couples. The staff provides patient guidance without being intrusive, allowing for a relaxing afternoon of crafting.

For those visiting during the holiday season, Allie Flower in District 1 offers specialized workshops, such as DIY Christmas tree making. Participants can create unique 40cm Nobel pine trees using a variety of ornaments. The sessions are conducted with simple English instructions, ensuring accessibility for travelers.

Explore Workshop Hub

To truly tap into the local artisan community, a visit to the Thao Dien Weekend Market is essential. These markets are held irregularly, often on weekends, and are smaller in scale compared to those in Thailand but rich in quality. There are two main locations to check:

• Vincom Mega Mall Thảo Điền (near An Phu metro): Often features indoor and outdoor sections with clothes, food, and activities for children. It runs from morning until around 8:00 PM.
• Starbucks Q2 Terrace: This market occurs roughly once a month and features higher-end, original designs including clothing, fragrances, and accessories. The vendors vary, offering a fresh selection each time.

These markets are perfect for finding original goods and enjoying a relaxed weekend atmosphere.

Map to Thao Dien