While Ben Thanh Market is the most famous landmark, navigating it requires some insider knowledge. It is a bustling hub where you can find almost anything, but be prepared for the bargaining culture. Local advice suggests that while you can bargain, it can be quite difficult to get the price down significantly. For a more relaxed evening experience, head to the night market area just outside.

• Ben Thanh Market: A must-visit for the atmosphere, though prices can be steep. Opposite the market, you can find authentic street seafood spots that locals frequent.
• Ho Thi Ky Market: Known primarily as a wholesale flower market, this spot transforms into a vibrant food street at night. It is a true hidden gem for those looking to escape the tourist traps.
• What to find: Besides the massive array of flowers, this is the place to hunt for local snacks and immerse yourself in the night market culture.

For a change of pace from the chaotic city center, the weekend markets in District 2 (Thao Dien) offer a more curated and artistic shopping experience. These markets are smaller than those in Bangkok but are packed with quality original designs.

• Locations: There are two main spots about 1km apart. One is near the Vincom Mega Mall Thảo Điền (An Phu metro station), and the other is at the Starbucks Q2 Terrace area.
• Atmosphere: The Vincom location often features cosplay events, live bands, and activities for children like painting. The Q2 Terrace market is known for higher-quality original products.
• What to Buy: Look for original designer clothes, fragrances, and accessories. The vendors change, so there is always something new to discover.
• Schedule: Generally held on weekends from morning until around 8:00 PM.

If you are looking for modern Vietnamese fashion, skip the traditional souvenirs and head to the specialized fashion hubs. These spots are popular with local youth and offer trendy styles at affordable prices.

• The New Playground: Located in the Vincom Center (opposite the Cafe Apartment), this underground mall is described as the "fashion version" of the cafe apartment. It houses numerous local brands (like Cosmo) with a cool, distinct vibe.
• Female Fashion Street: Near Pham Ngu Lao, there is a street dedicated to women's fashion. You can find basic items for as low as 100k-200k VND, as well as higher-end unique pieces perfect for formal occasions.
• Pricing: Items at The New Playground typically range from 300k to 600k VND for outerwear and pants, while the fashion street offers even cheaper basics.
• Shopping Tip: The New Playground is air-conditioned, making it a comfortable escape from the Saigon heat.

Beyond the crowded markets, Saigon is home to several standalone boutiques and hidden retail spaces that are worth seeking out for unique gifts and high-quality goods.

• Chautfifth: A local bag brand that has gained such popularity that customers sometimes have to queue to enter the store.
• Man Moi: Located next to the War Remnants Museum, this spot isn't just a restaurant; the first floor features a gift shop selling exquisite handmade Vietnamese items.
• Book Street: Situated near the Central Post Office and the Red Cathedral, this pedestrian street is a peaceful spot to browse books and soak in the culture.
• MUJI Le Thanh Ton: For home goods lovers, the massive MUJI store at Le Thanh Ton has recently reopened with an expanded layout, offering everything from furniture to snacks.
• Curated Shops: Look out for "OHQUAO The Local Edit" and "in nờ corner" for more curated local finds.